CWLA is excited to announce that Disney Junior’s Peabody Award-winning animated series “Doc McStuffins” will feature an adoption storyline beginning FRIDAY, MARCH 4 (8:00-8:30 a.m. EST) on Disney Channel. The multi-episode story arc will showcase the McStuffins family as they experience the joys of adoption and also now must adjust to a new baby in the house. Geared toward kids age 2-7 and their families, the storylines will focus on a variety of emotions and situations young children can encounter when a new baby arrives in the family.

“Children’s shows can have a significant impact on how their young viewers understand the world, so it’s wonderful that Disney Junior is depicting adoption as a normative, positive way to form a family,” said Adam Pertman, episodes consultant and President and Founder of the National Center on Adoption and Permanency. “Even more than that, it’s heartening that the producers sought professional input in order to ‘get it right’ about the language, people and sensitivities involved.”

“Doc McStuffins” has been lauded globally for its imaginative storytelling about a young girl who aspires to be a doctor like her mom and runs a clinic for stuffed animals and toys. Through Doc and her toys, the series models good health practices while imparting to young viewers the importance of taking care of oneself and others.